Branded! How the Certification Revolution is Transforming Global Corporations

Dec 7, 2007

Michael Conroy discusses how certification systems, market campaigns, and champions within corporations are driving a major shift in global corporate accountability on social and environmental issues.

Michael Conroy discusses his new book Branded! about how certification systems, market campaigns, and champions within corporations are driving a major shift in global corporate accountability on social and environmental issues. Rising demand for ethically certified products shows that civil society can use the vulnerability of brand value as leverage to create a new international ethic for corporate behavior.

Download the accompanying PowerPoint Presentation.

You may also like

Brandenburg Gate in Berlin in lit up in Ukraine's colors, February 2022.

JAN 26, 2023 Article

Is the West at "war" with Russia?

What does it mean precisely when German Foreign Minister Annalena Baerbock says that the Euro-Atlantic community finds itself at "war” with Russia in Ukraine? Senior ...

Abstract technology big data background concept.

JAN 24, 2023 Article

Now is the Moment for a Systemic Reset of AI and Technology Governance

How can we ensure that the technologies currently being developed are used for the common good, rather than for the benefit of a select few? ...

JAN 23, 2023 Podcast

C2GDiscuss: Youth Perspectives on the Governance of Solar Radiation Modification in the Face of Global Warming Overshoot

Moderated by C2G’s Executive Director Janos Pasztor, this "C2GDiscuss" podcast features a diverse all-youth panel of speakers discuss their perspectives about the ...