Featuring
Michael E. Conroy
Colibrà Consulting
Michael Conroy discusses how certification systems, market campaigns, and champions within corporations are driving a major shift in global corporate accountability on social and environmental issues.
Michael Conroy discusses his new book Branded! about
how certification systems, market campaigns, and champions within corporations
are driving a major shift in global corporate accountability on social and
environmental issues. Rising demand for ethically certified products shows that
civil society can use the vulnerability of brand value as leverage to create a
new international ethic for corporate behavior.
Download the accompanying PowerPoint Presentation.
Download the accompanying PowerPoint Presentation.
