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Branded! How the Certification Revolution is Transforming Global Corporations

Dec 7, 2007

Featuring
Michael E. Conroy

Michael E. Conroy

Colibrí Consulting

About the Series

GPI's mission: To highlight the best new thinking on a fairer globalization. It launched Policy Innovations, an online magazine that covers innovative ideas for a fairer globalization.

Michael Conroy discusses how certification systems, market campaigns, and champions within corporations are driving a major shift in global corporate accountability on social and environmental issues.

Michael Conroy discusses his new book Branded! about how certification systems, market campaigns, and champions within corporations are driving a major shift in global corporate accountability on social and environmental issues. Rising demand for ethically certified products shows that civil society can use the vulnerability of brand value as leverage to create a new international ethic for corporate behavior.

Download the accompanying PowerPoint Presentation.

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