Michael Mendenhall

President and COO of LIPMAN

Bio

Michael Mendenhall is president and chief operating officer of LIPMAN. He is responsible for business operations, new business development, brand strategy and development, account management, media planning and buying, LIPMAN digital, digital strategy, ecommerce, social commerce, tablet commerce, and web design.

Prior to joining LIPMAN, Mendenhall was senior vice president and chief marketing officer at HP,where he directed all aspects of corporate marketing operations globally. His organization oversaw brand strategy, internal and external communications, digital strategy, global citizenship, integrated design, customer intelligence, services and operations, and hp.com.

Before HP, Mendenhall spent 17 years at the Walt Disney Company, culminating in his position as executive vice president in charge of all marketing and communications for Walt Disney Parks and Resorts. He has overseen work that has won a number of prestigious awards, including an Emmy and the 2000 and 2001 Silver Lion's Best Corporate Campaign Award at the International Advertising Festival in Cannes, France. He is a member of the World Economic Forum's Global Agenda Council on Marketing and Branding, and the Academy of Television Arts & Sciences.

Featured Work

DEC 15, 2011 Podcast

Disruptive Management: Fostering Transparency, Dialogue, and Innovation in Today's Business Climate

Technological innovation and the spread of social media have created a bevy of new considerations for companies, such as learning how to engage in meaningful ...

SEP 22, 2011 Podcast

In an Era of Increased Transparency, A New Approach to Business Branding

As he retools Lipman, a New York advertising agency, Michael Mendenhall discusses a new approach to branding. He also talks about how companies' ethics are ...

NOV 4, 2009 Podcast

Sustainable Branding: A U.S.-Japan Corporate Dialogue

See the highlights from this panel discussion on sustainable branding, with participants from the U.S. and Japan. They address customer engagement, supply chain management, ...