Critics Pour Cold Water on the Ice Bucket Challenge: Are They Right?

Aug 27, 2014

From Global Ethics Fellow Christian Barry & University of Sheffield philosopher Holly Lawford-Smith: The Ice Bucket Challenge has been called “one of the most viral philanthropic social media campaigns in history”. The campaign has raised the profile of the Amyotrophic Lateral Sclerosis (ALS). But some have questioned whether campaigns like this one should really be looked at in such a positive light.The Conversation

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