Michael Fertik

Founder and CEO of Reputation.com

Michael Fertik is founder and CEO of Reputation.com, an online reputation management service.

While an undergraduate student at Harvard College, Fertik co-founded and sold the software company TruExchnage. After getting his JD at Harvard Law School, Fertik served as a clerk for the Sixth Circuit of the United States Court of Appeals.

Fertik founded Reputation.com in 2006. The company sends take-down requests to websites hosting embarrassing content, attempts to influence search results, and help clients obtain positive reviews.

Fertik is the co-author of Wild West 2.0 and he has written as a guest columnist for Havard Business Review, Newsweek, and Reuters.com.

Featured Work

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SEP 5, 2014 Podcast

Big Data, Virginia Woolf, and the Right to be Forgotten

As a society, we're still developing vocabulary to talk about data technology and the moral questions it raises. In this first of a series of ...