Jordan Figueiredo

Castro Valley Sanitary District

Jordan Figueiredo is a zero waste professional and food waste geek from California.

At his day job he works with Castro Valley Sanitary District helping business, schools, and the community to recycle, compost, and reduce waste. In his spare time he volunteers for the board of the Northern California Recycling Association and connects and ignites the movement to end food waste. After co-chairing the successful Zero Food Waste Forum with Dana Gunders of the NRDC and managing the groundbreaking Feeding the 5000 Oakland in October 2014, Jordan is now taking on a larger role in the movement. He was recently made the U.S. ambassador for Feedback, an organization founded by the expert Tristram Stuart that is fighting the scandal of food waste all around the world.

Jordan also created and manages the @UglyFruitAndVeg international social media campaign which was recently featured on National Public Radio. In a humorous way, the campaign raises awareness and action around the fact that a massive amount of produce goes to waste simply because it looks different.

Featured Work

Sweet potato in a "special" shape. CREDIT: <a href="" target="_blank">Shutterstock</a>

MAR 4, 2015 Article

Policy Innovations Digital Magazine (2006-2016): Innovations: Eating "Ugly," a New Healthy Trend

England and France are using creativity to push consumers to buy "ugly" fruits and vegetables.