Dan Ariely is the James B. Duke professor of Psychology and Behavioral Economics at Duke University and is the founder of The Center for Advanced Hindsight.

Ariely is also the author of The New York Times best sellers Predictably Irrational: The Hidden Forces That Shape Our Decisions and The Honest Truth About Dishonesty: How We Lie to Everyone—Especially Ourselves.

Last Updated: June 21, 2017