Ashok Vasudevan

Preferred Brands International; Tasty Bite Eatables Ltd.


Ashok Vasudevan is co-founder of three food businesses in the US, India and Australia. Presently, he is CEO of Preferred Brands International, a Connecticut-based food company: chairman of Tasty Bite Eatables Ltd., an Indian public company traded on the Bombay Stock Exchange; and chairman of Preferred Brands Australia Pty Ltd., a Melbourne-based sales and marketing company.

Featured Work

CREDIT: <a href="" target=_blank">Nate Gray</a>

OCT 24, 2011 Podcast

Entering India: Creating an Ethical Multicultural Business

In this interactive, case-based workshop, CEO Ashok Vasudevan shares how he bought a failing company and turned it into an ethical, innovative, and highly successful ...

JUL 26, 2011 Podcast

The (Ethical) Taste of Success

Ashok Vasudevan has what it takes to build commercially viable and socially responsible global companies. Tasty Bite, an all-natural, ready-to-eat food sold in the U....