Carol Holding

Holding Associates, Inc.


Carol Holding is the founder and President of Holding Associates, Inc., a 15-year-old brand strategy consultancy in New York City.

Since 2001, her firm has focused on the intersection of brand and social responsibility, working with corporations such as Cisco, Wilmington Trust, and Bankrate, environmental organizations such as the US EPA and Yale University's School of Environmental Sciences, and nonprofits such as the World Trade Center Memorial Foundation, National Council on Alcoholism and Drug Dependence, and Lighthouse International.

A frequent guest speaker on branding and strategic positioning, Holding has presented to the Commonwealth Club of California, Urban Land Institute, and the Women's Technology Cluster. She was a conversation starter for the Marketing Conscious Business session at the Presidio Dialogues and speaks at venues such as the American Marketing Association and UC Berkeley's Haas School of Business about how CSR practices can support a company's brand.

Before founding Holding Associates, Holding worked in executive management positions at Siegel & Gale, the corporate identity firm, and McCann Erickson, where she also served on the Executive Committee. Earlier, she was Vice President of New Product Development at Citibank and Vice President at Ally & Gargano Advertising.

Holding received her AB from Smith College and her MBA from Harvard University. She currently serves on the Advisory Board of Value News Network and the Power of Choice Leadership Council.

Featured Work

OCT 1, 2009 Article

Policy Innovations Digital Magazine (2006-2016): Briefings: Six Models for Brand-CSR Integration

Integrating CSR and brand development can be daunting without a road map. This analysis identifies six models that companies can readily replicate in their own ...

CREDIT: Holding Associates, Inc.

AUG 23, 2007 Article

Policy Innovations Digital Magazine (2006-2016): Commentary: CSR's Impact on Brands Grows

The U.S. Financial Accounting Standards Board issued standards this year for reporting how much brands and other intangibles are worth. The problem is that ...