Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona.
Pankaj Ghemawat on
Certainly the awareness or the ability to be aware of what's happening to other people in far-flung parts of the world in a way that really wasn't feasible in previous ages. One of the clearest implications of that greater awareness is more attention to some of the inequalities that have already existed.
There's an old notion that goes back to the Greek philosopher Hierocles that our concern for people close to us is much greater than our concern for people who are very, very far from us. So the original idea of rooted cosmopolitanism is simply that there is some home bias as economists would call it that in fact you do care about people who are members of your family or city or country more than you might about those who are not.
The emergence of so many people from poverty is in itself intrinsically not just a huge achievement but something that tends to have a momentum to it, and so if we start to think just for instance to retreat for a moment to the purely commercial level, what it actually means to have 2 billion new middle class consumers in the world.