Michael Mendenhall is president and chief operating officer of LIPMAN. He is responsible for business operations, new business development, brand strategy and development, account management, media planning and buying, LIPMAN digital, digital strategy, ecommerce, social commerce, tablet commerce, and web design.
Prior to joining LIPMAN, Mendenhall was senior vice president and chief marketing officer at HP,where he directed all aspects of corporate marketing operations globally. His organization oversaw brand strategy, internal and external communications, digital strategy, global citizenship, integrated design, customer intelligence, services and operations, and hp.com.
Before HP, Mendenhall spent 17 years at the Walt Disney Company, culminating in his position as executive vice president in charge of all marketing and communications for Walt Disney Parks and Resorts. He has overseen work that has won a number of prestigious awards, including an Emmy and the 2000 and 2001 Silver Lion's Best Corporate Campaign Award at the International Advertising Festival in Cannes, France. He is a member of the World Economic Forum's Global Agenda Council on Marketing and Branding, and the Academy of Television Arts & Sciences.
- Disruptive Management: Fostering Transparency, Dialogue, and Innovation in Today's Business Climate
- In an Era of Increased Transparency, A New Approach to Business Branding
Last Updated: Nov 10, 2011